Services

Ad Serving Operations

• Trafficking on all major ad servers ( Dart , Open X, Custom Ad Servers )
• Day to Day Campaign Management and Optimization
• Creative Uploading, Tagging, Click Tagging
• Data Aggregation
• Log File Analysis

Affiliate Management Operations (CJ, AdBrite or Custom Affiliate software management)

• Activation Campaigns
• Program Administration and Reporting
• Creative Development
• Fast Support via Email
• Phone calls when requested

Email Marketing Operations (Vertical Response, Constant Contact etc)

• Setup of HTML form including client-side and server-side data validation.
• Analytical - Data segmentation
• Coordinate trafficking of all the campaigns.
• Robust Reporting and Tracking

Content Management Operations (Joomla, Drupal, Any Custom Content or Video CMS Management)

Search Engine Operations (Google Ad words, yahoo)

• Keyword Use
• Competition on the Search Engines
• SEO Friendly Content
• URL structure and information architecture
• Internal linking
• Source code and page layout
• Search Engine Saturation
• Link Popularity Analysis

Data Management Operations (Collect data from multiple applications or log files and provide consolidate reports)

• Easily adapt to clients existing infrastructure and processes
• Provide campaign and cross channel analysis
• Aggregate, normalize, cleanse, QA data from disparate sources - Ad server log files, search, rich media, email, market research, offline, and more
• Automate the data handling process
• House data from different sources on a long term basis for campaigns or analysis that reach back in time

Analytical and Reporting Operations (Data Mining, Modifications and Report Generation)

• Standardized Web Reporting based on clients requirements
• Data store with all historical data
• Exporting the reports to Microsoft Excel and automatic reporting via email
• Customizing the reports